Little Manila in Countries - an Export Hub

by Frederick Rainier Barilla

There are 10.2 Million Filipinos around the world bringing the “Adobo” mania to diverse cultures.

When looking for dumpling cravings, you would probably go and find the nearest Chinatown. If it's "Biryani", then it will be finding the nearest Indian Hotel (restaurant). And there is the unforgettable rice topping you should not miss - the Philippines' "Adobo"! Nowhere else to satisfy a taste of Pinoy cuisines cravings better, but to go to the nearest Little Manila near you.

Little Manila centers around the world like the one in Salem Al Mubarak Street in the district of Salmiya in Kuwait boasts so many shops selling Filipino food and items. The diverse expatriates from all directions of Asia and the West come to meet in this area. Together people experience a mixed cultured marketplace. For our OFWs, this a haven spot to enjoy threats they would have missed so much away from home. A decade earlier, it was hard to get hands-on “Boy Bawang”,” Pastillas”, and "Clover Chips" and many Pinoy snacks. Many local importers saw the opportunity and adapted to the market of Filipinos around such host countries, and it started providing Philippine-made products for the Filipino market. Bringing in dried mangoes, pili nuts, and even the Philippines famous ice cream recently.

It Opens Market and Product Diversification for more Philippine Products.

Places such as this provide more influence and opportunities for more MSMEs to further reach other markets. True to its example is our famous Adobo which is usually prepared with vinegar, soy sauce, pepper, and garlic - if I got that right on the Tagalog version. There is the Adobo version from Mindanao that is cooked with ginger and more vegetables.And another version with coconut milk from the Bicol area. All sharing a common space for varieties of choices. We could start offshoring 3 brands of vinegar, 3 types of soy sauce, and consolidating raw products to export such as coconut produce directly to the target markets. Influencing more on the superstores to open up more sections. 
Generally, moving into a market well occupied by a competitor often makes sense because the market is familiar with the offering and we just need to market better value items (from Neil Kokemuller)

When is the best time to start exporting?

Point said we have identified the target market. Primarily due to the internet, you can try marketing your products and services around the globe. Unlike 20 years ago, solutions are already available and we can connect those dots to your products. To do this, information handling is crucial when entering a Supply Chain Management service which will include shipping details, product branding, and material/goods handling a.k.a packaging used. More than ever, we encouraged you to start reaching out to this available market. Start with the local region, to the nearest neighbor country, and onwards.


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